Donatella Versace Steps Down as Creative Director: Fashion House Faces Bold New Era

Even the Medusa needs a makeover sometimes.

Breaking News: 

Donatella Versace, the iconic force behind the Versace brand, is stepping down as Creative Director after nearly three decades at the helm. In a move that has sent shockwaves through the fashion industry, Donatella will transition to the role of Chief Brand Ambassador, effective April 1, 2025. ​pagesix.com, People, apnews.com

Wait, What Happened?

According to Capri Holdings, the U.S.-based parent company of Versace, this leadership change is part of a strategic plan to rejuvenate the brand and drive its future growth. Donatella expressed her excitement for the next generation of designers and gratitude towards her team and the employees of Versace. ​pagesix.com, apnews.com, People

Who’s the New Kid on the Runway?

Stepping into the (impossibly high) stilettos of Donatella is Dario Vitale, formerly the design director at Miu Miu. Vitale, an Italian designer born in 1983, graduated from Istituto Marangoni in 2006 and began his career at Bottega Veneta before moving to Miu Miu in 2010. During his 14-year tenure at Miu Miu, he progressed to design director for ready-to-wear and brand image design director, contributing significantly to the brand’s growth. ​HuffPost España, 5apnews.com, 5GQ5voguebusiness.com

Why the Shake-Up?

This transition comes amid speculation of a potential sale of Versace to the Prada Group. Capri Holdings, which acquired Versace in 2018 for 2 billion euros, is reportedly considering selling the brand to Prada, signaling potential strategic shifts within the company. ​theguardian.com, 4apnews.com, 4startribune.com, 4startribune.com, 1pagesix.com

What Does This Mean for Versace’s Future?

With Dario Vitale at the creative helm, industry insiders are curious about the direction he will take the brand. Known for his contributions to Miu Miu’s growth, Vitale’s vision could usher in a new era for Versace, blending the brand’s iconic boldness with fresh perspectives. 

Final Thoughts

Donatella Versace’s departure as Creative Director marks the end of an era for the fashion house. Her influence on the brand and the fashion industry at large is immeasurable. As she transitions to her new role as Chief Brand Ambassador, the fashion world eagerly anticipates the next chapter in Versace’s storied legacy under Dario Vitale’s leadership.​