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The Intersection of Sportswear and High Fashion at the Olympics

Updated: Aug 13, 2024








The 2024 Olympics will see a unique blend of sportswear and high fashion, with brands like Nike, Adidas, and Puma working alongside luxury designers. Nike’s collection is expected to include clean, elegant lines inspired by Paris’s architecture, while Adidas focuses on minimalistic yet functional designs that enhance athletic performance without sacrificing style. These collaborations represent a new era where fashion and sports are inseparable.




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